Croatian carwash manufacturer brightens its portfolio with new ideas , Danfoss

Release Date: 2010-04-27

When the financial crisis swept the globe, Croatian OEM manufacturers were hit hard. In response, a number of smaller manufacturers began to think of new ways to diversify their products to regain margins and build market share. Danfoss recently helped Croatian carwash manufacturer Adriateh, think creatively about the content of their portfolio. And now the word is spreading to other industries

The financial crisis has not only affected the global economy and slowed dow the production but has also forced many companies to look at their product portfolios and think about what customers really want.

This was the case for Adriateh, a manufacturer of functional, yet eye-catching carwash plants during 15 years. Each Adriateh carwash has five to fifteen washing bays, each of them using around five valves for functions ranging from water supply and reverse osmosis to wax and shampoo supply. However, Adriateh was lloking for an exclusive feature to make their carwash plants unique.

Danfoss has explained how LEDs could enhance the competitiveness of Adriateh's products, ultimately offering a unique idea: adding a red LED to the coil connection plug, so that the blue coloured coils glow red when on. This allows easier maintenance and makes it easier for the operators to monitor the installation and testing.

Equipped with glowing red coils, Adriateh has showcased its new carwash at a car fair in Germany. Shortly after, Adriateh contacted Danfoss concerning other products such as pressure switches, pressure transmitters and valves. Danfoss is now supplying everything from pressure transmitters for main water supply pressure control and pressure switches for water pump protection to a range of solenoid valves for demineralised water and frost protection.

Type:	NORMAL
Company:	Danfoss
Country:	Denmark