New enzyme removes fruit stains , Novozymes
Release Date: 2010-10-05
Novozymes, the world leader in bioinnovation and industrial enzymes, today launched its new detergent enzyme solution, XPect®, at the 7th World Conference on Detergents in Montreux, Switzerland. XPect removes fruit and pectin-based stains that traditional detergent ingredients have trouble removing, and it is efficient at wash temperatures down to 20 °C.“With the launch of XPect Novozymes is underscoring its position as the world leader in enzymes for detergents,” says Anders Lund, Director of Marketing for Household Care at Novozymes. “Every detergent enzyme category in the market has been introduced by Novozymes, and now we're introducing yet another. XPect is the first pectin-degrading enzyme for the detergent industry. We're bringing innovation to detergent manufacturers, enabling them to make higher-performing products for end consumers.”
“The strong growth in the detergent enzyme market is being driven by new innovations such as XPect as well as a number of broader trends,” says Anders Lund. “First of all, consumers prefer compact detergents, and small amounts of enzymes can substitute larger quantities of other high-volume ingredients without compromising performance. In mature markets like Europe and the US, consumers are also opting for low-temperature washing, and to get your clothes clean at 20–30 °C you need enzymes. Finally, we are seeing a trend toward more environmentally friendly products, and enzymes can replace some of the chemicals in traditional detergents.”
| Type: | NORMAL |
| Company: | Novozymes |
| Country: | Denmark |